CyberMetrics Announces New Leadership of the Asset Management Division in Mexico and Latin America

CyberMetrics is proud to announce Mario S. Martinez as the Director of Business Development for not only the Quality Management Division (QMD), but also the Asset Management Division (AMD), driven by FaciliWorks CMMS maintenance management software.

AMD will soon be releasing a new version Spanish version of FaciliWorks CMMS in the Mexico/Latin America market and Mario is looking forward to being able to provide his customers with these richer products and services. I am very excited for the launch of our new Spanish FaciliWorks CMMS software in the Latin market. Since we arrived in Mexico, it has been one of our main objectives; we have invested time and resources into localizing the language and system so we can deliver the highest quality Spanish CMMS software available.

Backed by a strong team of professionals, including Ignacio Lomelin, AMDs Mexico and Latin America Business Development Representative, Mario is certain that the new Spanish product offerings and extensive localized support services will help FaciliWorks will become increasingly well-received in this region.

Though FaciliWorks CMMS is already used by hundreds of Mexican companies, there is still an enormous number of potential clients who are in need of a system like FaciliWorks, as many local maintenance managers are still working with Excel spread sheets, which makes analysis and decision-making very difficult. Chris Richardson, CyberMetrics Director of Corporate Sales, is pleased to have Mario leading this effort. Because our sales and support teams work so closely with our customers on consultation, software installation, data import, IT deployment and training, having a local FaciliWorks presence in this market will prove to be invaluable.

About CyberMetrics:
Founded in 1988, CyberMetrics Corporation is a world leader in scalable calibration management and CMMS maintenance management software solutions. CyberMetrics is privately held and serves more than 12,000 customers worldwide including hundreds of Fortune 1000 clients.

Mario S. Martinez
Director of Business Development Mexico and Latin America
Direct in Mexico: (33) 3641-4070
Toll-free in Mexico: 01-800-681-1565
mmartinez@cybermetrics.com

CyberMetrics Mxico S de RL de CV
Avenida Pablo Neruda 3055 Int 402
Guadalajara, Jalisco C.P. 44630 MX

Shana Jordan
CyberMetrics Corporation
1523 West Whispering Wind Drive, Suite 100
Phoenix AZ, 85085
480-295-3465

Source:
CyberMetrics Announces New Leadership of the Asset Management Division in Mexico and Latin America

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CAMEO Mexico Enhances Insight of Consumer Households in North America

Callcredit Information Group has launched the latest version of CAMEO Mexico complimenting the recently updated CAMEO USA, to offer clients the most recent and accurate view of consumer markets across North America.
Callcredit's unique consumer segmentation system CAMEO is currently available in over 40 global markets and links address information to demographic, life style and socio-economic insight to provide businesses with key marketing intelligence on their customers and prospects.
Mexico has a well developed economy and many high profile global brands are choosing to locate to the country, CAMEO Mexico capitalises on the enhanced availability of statistical data in Mexico to deliver one of the most sophisticated and detailed consumer segmentation systems in the world. A range of national datasets that include the 2010 Mexico census are deployed at the 'city block' level to create a highly granular targeting system for over 1.5 million zones.
By segmenting the population into 48 categories and 10 key marketing groups CAMEO Mexico offers valuable marketing intelligence, enabling businesses to build a clear and simple picture of both their online and offline customer base.
CAMEO Mexico presents a further layer of insight by drilling down into specific attributes which are most relevant to the brand in question - predicting consumer behaviours and identifying prospect hot-spots.
By obtaining a greater understanding of their customers, businesses are able to build profitable customer relationships, enhance their customer acquisition programs and locate those who hold the same characteristics as their most profitable customers. All of which are vital for location planning and cross-sell opportunities.
Martin Bradbury, International Client Services Director commented "The latest addition of CAMEO Mexico helps to complete the common link between Mexico, the USA and Canada, our clients can use this insight for these locations separately or to gain a full view of their consumers across North America. We pride ourselves on being able to provide our clients with the most comprehensive marketing insight and CAMEO Mexico provides optimum coverage and accuracy in this fast growing consumer market."
About Callcredit Information Group - www.callcredit.co.uk
Callcredit Information Group's leading approach to deploying consumer information brings together experts across the fields of credit referencing, marketing services, interactive solutions and consultative analytics to provide clients with a range of innovative and effective products to discover new customers and to engage with current customers to optimise and increase profitability.
Products include award-winning fraud verification tools and database solutions to positively verify consumers, global operations to help expand businesses into new markets, digital solutions to improve the overall journey consumers make during interaction with a brand, customer handling to ensure consumer satisfaction at all levels and consumer marketing data and segmentation to improve understanding and targeting of customers and prospects.
Callcredit also offers products for their clients to assess a customer's credit risk and affordability and their experts in collections and recoveries provide tailored debtor tracing tools. Their market analysis and network planning function helps organisations develop profitable retail networks, and their tools in multi bureau, analytics and metrics work to provide fully assessed bureau data.

Callcredit Information Group
Duncan Bowker
PR Manager
0113 388 4300 or Mobile: 07557 263 660
duncan.bowker@callcreditgroup.com

Callcredit Information Group
Lucy Smith
Press Officer
0113 388 4300 or Mobile: 0786 739 5104
lucy.smith@callcreditgroup.com

Callcredit Information Group
Amy Bhavra
PR Officer
0113 826 6845 or Mobile: 0755 716 2990
amy.bhavra@callcreditgroup.com
www.callcredit.co.uk

Source:
CAMEO Mexico Enhances Insight of Consumer Households in North America

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