CAMEO Mexico Enhances Insight of Consumer Households in North America

Callcredit Information Group has launched the latest version of CAMEO Mexico complimenting the recently updated CAMEO USA, to offer clients the most recent and accurate view of consumer markets across North America.
Callcredit's unique consumer segmentation system CAMEO is currently available in over 40 global markets and links address information to demographic, life style and socio-economic insight to provide businesses with key marketing intelligence on their customers and prospects.
Mexico has a well developed economy and many high profile global brands are choosing to locate to the country, CAMEO Mexico capitalises on the enhanced availability of statistical data in Mexico to deliver one of the most sophisticated and detailed consumer segmentation systems in the world. A range of national datasets that include the 2010 Mexico census are deployed at the 'city block' level to create a highly granular targeting system for over 1.5 million zones.
By segmenting the population into 48 categories and 10 key marketing groups CAMEO Mexico offers valuable marketing intelligence, enabling businesses to build a clear and simple picture of both their online and offline customer base.
CAMEO Mexico presents a further layer of insight by drilling down into specific attributes which are most relevant to the brand in question - predicting consumer behaviours and identifying prospect hot-spots.
By obtaining a greater understanding of their customers, businesses are able to build profitable customer relationships, enhance their customer acquisition programs and locate those who hold the same characteristics as their most profitable customers. All of which are vital for location planning and cross-sell opportunities.
Martin Bradbury, International Client Services Director commented "The latest addition of CAMEO Mexico helps to complete the common link between Mexico, the USA and Canada, our clients can use this insight for these locations separately or to gain a full view of their consumers across North America. We pride ourselves on being able to provide our clients with the most comprehensive marketing insight and CAMEO Mexico provides optimum coverage and accuracy in this fast growing consumer market."
About Callcredit Information Group - www.callcredit.co.uk
Callcredit Information Group's leading approach to deploying consumer information brings together experts across the fields of credit referencing, marketing services, interactive solutions and consultative analytics to provide clients with a range of innovative and effective products to discover new customers and to engage with current customers to optimise and increase profitability.
Products include award-winning fraud verification tools and database solutions to positively verify consumers, global operations to help expand businesses into new markets, digital solutions to improve the overall journey consumers make during interaction with a brand, customer handling to ensure consumer satisfaction at all levels and consumer marketing data and segmentation to improve understanding and targeting of customers and prospects.
Callcredit also offers products for their clients to assess a customer's credit risk and affordability and their experts in collections and recoveries provide tailored debtor tracing tools. Their market analysis and network planning function helps organisations develop profitable retail networks, and their tools in multi bureau, analytics and metrics work to provide fully assessed bureau data.

Callcredit Information Group
Duncan Bowker
PR Manager
0113 388 4300 or Mobile: 07557 263 660
duncan.bowker@callcreditgroup.com

Callcredit Information Group
Lucy Smith
Press Officer
0113 388 4300 or Mobile: 0786 739 5104
lucy.smith@callcreditgroup.com

Callcredit Information Group
Amy Bhavra
PR Officer
0113 826 6845 or Mobile: 0755 716 2990
amy.bhavra@callcreditgroup.com
www.callcredit.co.uk

Source:
CAMEO Mexico Enhances Insight of Consumer Households in North America

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MCE Selects PlanetEcosystems' Consumer Engagement Platform to Support Its Energy Efficiency Programs

PlanetEcosystems and Marin Energy Authority today announced that MCE, the first Community Choice Aggregation (CCA) program in California and electricity supplier of choice to Marin county and Richmond residents, will deploy PlanetEcosystems' P-ECOSYS consumer engagement platform. MCE chose PlanetEcosystems' plug-and-play platform for its orientation around consumer needs, and its emphasis on strengthening relationships with the area's 120,000 households.
"We're excited to offer MCE customers a new energy efficiency tool which will allow them to maximize net savings, reduce carbon footprints, and make their homes more comfortable and healthy in a cost-effective way. The tool developed by PlanetEcosystems is a value-add that customers in our service area can only get from MCE," said Dawn Weisz, executive officer of Marin Energy Authority.
MCE will deploy many components of PlanetEcosystems' consumer engagement platform, including three user-oriented web portals:

• Consumer engagement portal, including utility system optimization tools, rebate, financing and vendor management tools, social engagement and other facilities
• Vendor portal, with professional-level utility system optimization tools, project and other management tools
• Administrator portal, with program analysis, management and reporting tools

In addition, MCE has engaged PlanetEcosystems to provide several program activities, including school-based initiatives that use social and gamification techniques to engage students and their parents; direct messaging initiatives that use utility optimization and normative-comparative techniques to motivate consumer action; and several neighborhood-based energy-advisor initiatives.
"MCE's deployment of our consumer engagement platform, an initiative approved by the California Public Utilities Commission, represents a new era in energy efficiency," said Steve Malloy, co-founder and senior vice president of PlanetEcosystems. "As locally-based and competitive suppliers, CCAs are often more in tune with the needs of utility consumers. With our platform, MCE can uniquely support the breadth and depth of its heightened consumer engagement and value delivery needs."
About PlanetEcosystems
PlanetEcosystems is a consumer engagement and demand reduction service provider, helping utilities and local governments achieve substantial reductions in residential and commercial energy and water demand. PlanetEcosystems understands what it takes to achieve consumer action, deploying proven and proprietary programs to activate the key motivators of consumer action, including unique, patent-pending web tools that optimize consumers' utility economics and integrated media and ground-game engagement campaigns. To learn more, visit www.planetecosystems.com.
About MCE
MCE is a public, not-for-profit electricity provider that gives customers the choice of having 50% to 100% of their electricity supplied from clean, renewable sources such as solar, wind, biopower, and water at competitive rates. By choosing MCE, customers can help reduce greenhouse gas emissions and support new in-state and local renewable energy generation.

Press Contacts
Fran Bosecker
Vantage Communications for PlanetEcosystems
+1 845-536-1416
Email Contact
www.pr-vantage.com

Jamie Tuckey
MCE Communications Director
+1 415-464-6024
Email Contact

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MCE Selects PlanetEcosystems' Consumer Engagement Platform to Support Its Energy Efficiency Programs

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Debt Collection Now Monitored By The Consumer Financial Protection Bureau - KEL Credit Clients Affected

As reported by the CFPB on its consumer website, http://www.consumerfinance.gov, the Consumer Financial Protection Bureau recently published a ruling that will allow the federal agency to oversee larger consumer debt collectors for the first time, at a federal level. An estimated 30 million Americans have, an average of $1,500 subject to debt collection nationwide. Because collectors report consumer collection activity to credit bureaus, it is vital that the information be accurate. When mistakes are made, consumers suffer serious consequences by being denied future credit, such as a home or auto loan.

While many KEL Credit Repair clients will benefit from bureau oversight, CFPB Director Richard Cordray expresses hopes for the ruling, stating, Millions of consumers are affected by debt collection, and we want to make sure they are treated fairly. We want all companies to realize that the better business choice is to follow the law not break it.

KEL Credit Repair sees consumers every day, who have struggled with collection agencies, engaging in unethical and unscrupulous collection practices. The CFPB ruling gives KEL Credit Repair one more tool to help consumers fight unfair practices, by allowing individuals to file complaints and concerns directly.

The consumer debt collection market that will be subject to federal supervision includes companies that purchase defaulted debt and collect on the balances for themselves, companies that collect another companys debts for a fee, and debt collection attorneys that get paid through litigation. Supervision of the collection industry will begin January 2, 2013 and will include those companies who collect over $10 million annually in consumer debt. The new regulation should affect about 175 companies, or about 60 percent of U.S. debt collectors.

KEL Credit Repair welcomes the federal oversight, as the CFPB will be monitoring collections in a number of areas related to federal consumer financial law. These include; proper required disclosures to consumers, accurate information on status of individual accounts, maintaining a consumer complaint and dispute process, and communicating civilly and honestly with consumers.

News source: PRWeb

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Debt Collection Now Monitored By The Consumer Financial Protection Bureau - KEL Credit Clients Affected

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