REMI Recommends Color Branding for High-Impact Real Estate Marketing

The Real Estate Marketing Insider recommends that realtors implement a cohesive color story for high-impact branding in real estate. Studies have shown that color influences 60 to 80 percent of a customers purchasing decision, according to an infographic provided by RISMedia. The results of these studies prompted REMI to ask its realtor readers to incorporate color in their real estate marketing strategies.

According to a Xerox research, color improves brand recognition by as much as 80 percent and comprehension by up to 73 percent. Every color of the rainbow sends a different message, RISMedia explains, and customers are keenly aware when a companys color story and business principles dont mesh well. It is therefore important to choose colors for logos and branding that impart the essential message of what the realtors business is all about. A realtor who wishes to clearly communicate years of experience and integrity might choose blue, a signifier of trustworthiness and responsibility. Another realtor who specializes in helping new, inexperienced buyers feel comfortable with the home-purchasing process might choose yellow, which communicates positivity and warmth. Realtors must think about their businesss core values, and then choose colors that will reinforce those in the mind of the customer.

Many businesses find that a limited color palette works best; 95percent of companies use just one or two colors in their logo. REMI believes that when choosing ones palette, it might be beneficial to pick two colors that communicate differing, positive aspects of a business. For instance, the trustworthy and dependable realtor with a mostly-blue color brand might also employ red (in small amounts) in their marketing materials, to show energy and enthusiasm.

The Insider also recommends that realtors take time to research competing realtors brand colors before settling on a color palette. It would be advantageous to choose color combinations that are unique, so that potential customers can tell competing brands apart. Once the palette is chosen, realtors should integrate the chosen color brand across the board in their logo, website, and all print materials.

Color branding can help realtors create a memorable business impression. The Real Estate Marketing Insider recommends that realtors use a consistent, carefully-chosen color palette that accurately reflects their core business values to their real estate prospects.

About the Real Estate Marketing Insider:
RealEstateMarketingInsider.com provides accurate and up-to-date marketing analysis for real estate professionals. REMI is committed to sharing the most cutting-edge marketing advice available on the web today.

More information you can also find on website: Design

News source: PRWeb

Source:
REMI Recommends Color Branding for High-Impact Real Estate Marketing

See also:

Margaret Gourlay Wins Top 10 Clinical Research Achievement Award From Clinical Research Forum
CHAPEL HILL, N.C. For leading a study that was the first to define appropriate bone density screening intervals for older women, Margaret Gourlay, MD, MPH, of the University of North Carolina School...

Lion Gold Brazil, Inc. Announces a Change in Business Strategy
Lion Gold Brazil, Inc. "LGBI" has returned all of its lease option asset projects, two 2 of which were located in the Tapajos Mineral Province in the State of Para and the third one being the Heitora...

Childrens Obesity Fund Sponsors Hands for Hopes HopeWalk, 5k Walk and Kids Healthy Activity Fair
The Childrens Obesity Fund and its co-founders Julian Omidi and Michael Omidi, M.D. announce their sponsorship of the Hands for Hope 13th Annual HopeWalk and Activities Fair on Saturday, June 8, 2013...

Geneva 2013. Alfa 4C, pure sportiness

Alfa Romeo returns to the Geneva Motor Show with a spectacular booth that unfolds like a winding, dynamic road, the ideal place to present the world premi?re of the Alfa Romeo 4C, the ?compact supercar? which represents the true essence of a sports car, embodying the authentic values of the brand: Italian style, performance, and technical excellence, offering maximum driving satisfaction in total safety.

Designed by Alfa Romeo and produced in the Maserati plant in Modena, the beguiling mid-engined rear-wheel drive coup? with 2 bucket seats will be available for purchase in 2013 and it will be the first car to mark the return of the Italian brand to the United States and thus inaugurate Alfa Romeo?s global growth plan.

Derived directly from the concept which raised many eyebrows in wonder at the Geneva Motor Show in 2011, the Alfa Romeo 4C uses technologies and materials derived from the 8C Competizione - carbon, aluminium, rear-wheel drive - and technologies from the latest standard models from Alfa Romeo currently on the market, but thoroughly developed to enhance the sports appeal of the new car to the full. This is demonstrated by the new 1750 Turbo Petrol engine with direct injection and aluminium block, the sophisticated ?Alfa TCT? twin dry clutch transmission and the Alfa DNA selector with the brand-new Race mode.

A length of approximately 4 metres and a wheelbase of less than 2.4 metres: these dimensions on the one hand emphasise the car?s compact attributes while also accentuating its agility on the other. In addition, the excellent dynamic features of Alfa Romeo 4C are confirmed by a weight to power ratio of less than 4 kg/HP; it?s a value worthy of a real ?supercar?. This vehicle quite simply screams Alfa. Its sports car soul creates a unique driving sensation, both on the road and when racing, where its velocity and transverse acceleration become even more demanding.

The public at the Geneva Motor Show will be able to admire some examples of the Alfa Romeo 4C on display and will even be able to get hands-on experience of the most innovative technological content: the engine-transmission unit dissected so that you can see its tiniest details and the suspended carbon fibre chassis to emphasise its lightness, surrounded by a transparent profile which takes up the line of the 4C to help visitors contextualise the position of the body in relation to the body of the car.

For the Brand, the World Premi?re of the Alfa Romeo 4C represents the occasion to launch the exclusive merchandising collection inspired by the new ?super compact?, created working closely with Mopar?. Thanks to the support of the Alfa Romeo Style Centre, the products were conceived and produced to reflect the sports essence of the new model and reinforce its premium identity, both in the design and in the materials used (aluminium, carbon, leather). This way, the connection between the model and the products of the merchandising line is clear and indissoluble.

The product range, the development of which was coordinated by Mopar?, includes various types of item: the more iconic, able to express the brand?s image and the content of its DNA to the full, such as the all-carbon long-board, the aluminium luge and the carbon sunglasses. Then, those characterised by fashion and lifestyle, such as the high-impermeability raincoat, the carbon-brushed sweatshirt with softshell inserts and the waterproof backpack. A more technological area is occupied by the ski goggles or snowboard with GPS connection for augmented reality, the ceramic clock and the handmade carbon and aluminium pen, while the car-shaped USB drive and the carbon cover for iPhone or iPad are more geared towards fun.

What?s more, in response to the huge demand from fans of the Brand, Alfa Romeo and Mopar? are launching the new e-commerce portal right in Geneva. Within the portal, you can purchase all merchandising products, including the high-quality Alfa Romeo vintage line and the new line dedicated to the 4C, plus a vast range of accessories for personalising your car.

Alfa Romeo will be offering visitors to the Geneva Motor Show 2013 an original experience linked to the launch of the Alfa Romeo 4C. Specifically, the exhibition space will be fitted with a laboratory with two latest-generation 3D printers which will be producing, in real-time throughout the show, a limited series of gadgets in PLA, a biodegradable plastic, mirroring the style of the Alfa Romeo ?compact supercar?. Visitors who wish to collect their own unique and customised item free of charge can reserve it on the website:? 4c.alfaromeo.com. Once at the booth, they will be invited to select the colour of the reserved item using an interactive panel and witness its physical production with their own eyes, layer after layer, then collect it. Indeed, 3D printers make it possible to create any item and they are the last frontier in digital customisation. Conceived by Seac02, this initiative is implemented with the collaboration of Fablab Torino, the first Italian ?fabrication laboratory? specialising in production and digital fabrication.

Finally, visitors will be introduced to the products of FGA Capital, a finance company specialising in the automotive sector, through illustrative materials and dedicated media at the booth. The finance company is operative in all the major European markets, and in Switzerland with Fidis Finance, with a sole mission: to support the sales of all Fiat Group Automobiles brand vehicles by offering innovative financial products with high added value services targeted to the dealership network, private customers and companies.

News source: WebWire

Source:
Geneva 2013. Alfa 4C, pure sportiness

See also:

DPFOC to offer social media and content generation service.
DPFOC, already a world leading Search Engine Optimisation (SEO) agency, is delighted to announce the addition of a social media division with the appointment of Content and Social Media Executives Ms....

Grand Opening of Yasmine Kateb Photography Studio at Olympia Dr., Houston, TX
In time for the wedding season, wedding, portrait and fashion photographer Yasmine Kateb has announced the grand opening of her photography studio Neil Jou Productions Inc., located at 11319 Olympia...

Aranya Helps Achieve Healthy & Profitable Business through Best Software Solutions
Mission, KS The Kansas City businesses in quest of a quality software solution need not search further - Aranya Software Technologies, the leading Kansas City based software firm will provide the best...