According to a Xerox research, color improves brand recognition by as much as 80 percent and comprehension by up to 73 percent. Every color of the rainbow sends a different message, RISMedia explains, and customers are keenly aware when a companys color story and business principles dont mesh well. It is therefore important to choose colors for logos and branding that impart the essential message of what the realtors business is all about. A realtor who wishes to clearly communicate years of experience and integrity might choose blue, a signifier of trustworthiness and responsibility. Another realtor who specializes in helping new, inexperienced buyers feel comfortable with the home-purchasing process might choose yellow, which communicates positivity and warmth. Realtors must think about their businesss core values, and then choose colors that will reinforce those in the mind of the customer.
Many businesses find that a limited color palette works best; 95percent of companies use just one or two colors in their logo. REMI believes that when choosing ones palette, it might be beneficial to pick two colors that communicate differing, positive aspects of a business. For instance, the trustworthy and dependable realtor with a mostly-blue color brand might also employ red (in small amounts) in their marketing materials, to show energy and enthusiasm.
The Insider also recommends that realtors take time to research competing realtors brand colors before settling on a color palette. It would be advantageous to choose color combinations that are unique, so that potential customers can tell competing brands apart. Once the palette is chosen, realtors should integrate the chosen color brand across the board in their logo, website, and all print materials.
Color branding can help realtors create a memorable business impression. The Real Estate Marketing Insider recommends that realtors use a consistent, carefully-chosen color palette that accurately reflects their core business values to their real estate prospects.
About the Real Estate Marketing Insider:
RealEstateMarketingInsider.com provides accurate and up-to-date marketing analysis for real estate professionals. REMI is committed to sharing the most cutting-edge marketing advice available on the web today.
More information you can also find on website: Design
News source: PRWeb
Source:
REMI Recommends Color Branding for High-Impact Real Estate Marketing
See also:
Margaret Gourlay Wins Top 10 Clinical Research Achievement Award From Clinical Research Forum
CHAPEL HILL, N.C. For leading a study that was the first to define appropriate bone density screening intervals for older women, Margaret Gourlay, MD, MPH, of the University of North Carolina School...
Lion Gold Brazil, Inc. Announces a Change in Business Strategy
Lion Gold Brazil, Inc. "LGBI" has returned all of its lease option asset projects, two 2 of which were located in the Tapajos Mineral Province in the State of Para and the third one being the Heitora...
Childrens Obesity Fund Sponsors Hands for Hopes HopeWalk, 5k Walk and Kids Healthy Activity Fair
The Childrens Obesity Fund and its co-founders Julian Omidi and Michael Omidi, M.D. announce their sponsorship of the Hands for Hope 13th Annual HopeWalk and Activities Fair on Saturday, June 8, 2013...
