Donegal Shop Take Advantage of a New Marketing Opportunity

The Donegal Shop is embarking on a new online marketing campaign with Irish company Vroom Digital. The aim of the campaign will be to increase awareness within the American market and drive traffic to the website through Google.com.

The Donegal Shop is a 100% independently owned Irish shop, which is based in Dublin city centre and has been in business since 1995. It is a family run business that specialise in Donegal home-spun tweeds and knitted products; a shop that caters for what is essentially the finest of Irish craft and tradition.

The Donegal Shop has started working towards their new marketing goals which involve showcasing their product offerings globally, and in particular to the American market where there is a high demand. Ms Linda-Mae Meagle, who owns the business, hopes to achieve this through the use of the website and by working with Vroom Digital who will look after their SEO campaign. She hopes that through the use of SEO the website generate more sales and enquiries from America.

Ms Meagle stated that:

"I'm looking forward to working with Vroom to improve the website visibility within Google.com and excited by the new business this will bring to the shop."

Mr Dave Dungan, Head of SEO at Vroom Digital stated that:

"I'm looking forward to working with the Donegal Shop on their online marketing campaign and am confident that we can make significant inroads into the American market."

The Donegal Shop is a 100% Irish-owned gift store based in Dublin who sells a range of goods such as Irish knitwear for men, women, kids, musical instruments, jewellery, Irish linen to name but a few.

Website: http://www.donegalshop.ie

Contact Information: Dave Dungan
Vroom Digital
Dublin, Leinster
Ireland
Voice: 0879853029
http://www.vroomseo.ie

More information you can also find on website: Business

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Donegal Shop Take Advantage of a New Marketing Opportunity

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Boxee Co-Founder Avner Ronen to Keynote NAB Show Conference on Disruptive Media

Washington, D.C. - Avner Ronen, CEO & co-founder of Boxee, Inc., will speak at the upcoming 2013 NAB Show, the annual conference and expo for professionals who create, manage and distribute entertainment across all platforms. Ronen will deliver the keynote address to the Disruptive Media Conference on Wednesday, April 10, 1:45 2:15 p.m. in Las Vegas.

The idea for Boxee was born in 2004 when Ronen and four friends began using Xbox Media Center, open source software for the original Xbox that allowed people to play digital media on their TVs. They became members of XBMCs open source community and in 2007 imagined a way to take the platform even further, founding Boxee.

Ronen and a team of 11 others worked to extend the base code for XBMC with online sources like Netflix and YouTube as well as incorporate social networking into Boxee, which became available as a free software for users to download and run on a home theater PC. Since then, Boxee has released two branded consumer electronic devices dedicated to running the Boxee software. Currently, with Boxees newest device, Boxee TV, the company has introduced the worlds first unlimited cloud DVR, blending live TV integration with over-the-top streaming services.

Named one of Rolling Stones Top Agents of Change, Ronen is "the Internet generations everyman" according to Boxee, striving to make personalized, Internet-delivered TV a reality and bringing video from everywhere, to any device, at any time. Under Ronen, Boxee has won numerous awards each year since its founding, including the 2008 Consumer Electronics Associations Innovation award, G4s Best of the Best products of CES in 2009 and 2010s Last Gadget Standing.

Prior to co-founding Boxee, Ronen was the head of Corporate Development and M&A for Comverse, Inc., a leading provider of software and service to telecom service providers. Ronen was responsible for acquisitions valued at $450 million, which were key to the companys evolution from a voicemail company to a billing and VAS provider.

Ronen joined Comverse in 2002 when they acquired Odigo, a company he co-founded in 1998. Odigo was one of the early instant messaging services on the web, serving more than 8 million users worldwide and earning Ronen the 2002 honor of being a member of Crains 40 Under 40. His fascination in harnessing the Internet to make peoples lives better started when Ronen served 4.5 years in the Israeli Defense Force in the special computer unit, MAMRAM.

The Disruptive Media Conference, produced in partnership with Digital Media Wire, gathers professionals who oversee the digital and interactive divisions within their companies to explore developments in online video, mobile and branded entertainment. The two half-day programs, April 10-11, cover disruptive media as well as more traditional OTT technologies and how these are impacting business models for distribution and consumer engagement. The conference is sponsored by Adobe Primetime, Cypress and Telx.

Executives who have spoken previously at the NAB Show Disruptive Media Conference include Ben Silverman, founder and chairman of multimedia studio Electus; Philip DeBevoise, president and co-founder, Machinima and Chloe Sladden, director of Media Partnerships, Twitter.

About NAB Show
NAB Show, held April 6-11 in Las Vegas, is the worlds largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. With more than 90,000 attendees from 151 countries and 1,600+ exhibitors, NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. Complete details are available at www.nabshow.com.

Click here to register as news media: http://registration3.experientevent.com/shownab131/default.aspx?app=PRESS

About NAB
The National Association of Broadcasters is the premier advocacy association for Americas broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.

News source: WebWire

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Boxee Co-Founder Avner Ronen to Keynote NAB Show Conference on Disruptive Media

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DPFOC, already a world leading Search Engine Optimisation (SEO) agency, is delighted to announce the addition of a social media division with the appointment of Content and Social Media Executives Ms. Helen OKeeffe and Ms. Stephanie Fuller. DPFOC believes that these new additions will reinforce the company in its transition to a global online digital marketing agency which will assist its clients in a changing digital world.

Helen OKeeffe and Stephanie Fuller arrive at DPFOC with a wealth of knowledge and experience in the Marketing industry. Both Helen and Stephanie have educational backgrounds in Marketing and Communications and have studied all the recent trends in Social Media Marketing. In a digital world that demands quality content, Helen and Stephanies journalistic experience positions them perfectly to assist DPFOC in its drive to position clients strategically for the ever changing dynamics of the digital era.

The demand for the service is expected to grow as the array of social media websites and their complexity continues to evolve. With Facebook launching Facebook Graph search last month, Google + (Googles social networking website) continuing to add more functionality, Twitter introducing Promoted Tweets, Pinterests ongoing growth etc, companies around the world are looking for a reliable and expert partner to manage their social presence.

As the lines blur between SEO and Social Media Marketing, DPFOC has recognised the need to take control of this for their clients. As a result of the company growth and resulting recruitment of these two high quality candidates, DPFOC believes that it is well placed to assist its clients movement into a newer more demanding online world. Eddie O Driscoll, Managing Director of DPFOC is excited about the future With the recruitment of Helen and Stephanie, I believe that DPFOC now offers a genuine 360 degree online marketing service to our Canadian clients from web design, SEO, PPC and now social. This new service has been warmly welcomed by our clients around the world who find the array of social sites confusing and welcome our assistance in maximising their social presence.

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Unit 201, Q-House, Furze Road, Sandyford Industrial Estate,Sandyford, Dublin 18, Ireland
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+353(0)1-4433409

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DPFOC to offer social media and content generation service.

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The world of digital marketing has seen some major changes within the past few years and many are looking forward to the new digital marketing trends 2013 will bring. With new technology coming on the scene and marketers being more open to new ways of marketing their products or businesses, the digital marketing landscape has changed significantly and there are more ways than ever for digital marketing professionals to enhance their marketing efforts.

The digital trends in marketing will include many of the tactics that were successful in the past. However, these tactics may be used in new ways or at least have new ways of thinking attached to them. Here are a few of the digital marketing trends 2013 will bring that marketers will want to incorporate into their marketing efforts or at least be aware of.

Go Mobile The amount of people who bought smart phones last year, compared to the people who bought computers, is very high. Mobile marketing is still a relatively new concept, and while many marketing companies do use mobile marketing to some extent, it hasnt really been a major focus.

Investing in mobile marketing is a very smart move, as mobile technology is not only more widespread nowadays, but it also creates a direct and constant link from the marketer to the consumer. Focusing on building content and websites that are mobile device compatible is one of the best things a digital marketer can do this coming year.

Also, the fact that the market is no where near to being saturated makes any marketer who can employ mobile marketing strategies, and create mobile-friendly content, a sought after business partner.

Content Marketing Content marketing has always been a huge part of digital marketing. However, while in the past the focus has been on creating content that was attractive to search engines, via the right keyword phrases, html tags and keyword density and placement, one of the digital marketing trends 2013 will see will be creating great content that is attractive to the readers, first and foremost.

On page SEO will still come into play; however, there will be a shift in thinking and marketers will realize that creating quality content for their customers and potential customers can actually be a much more valuable marketing technique. Things like social sharing and other factors make creating valuable, sharable content a key factor in successful content marketing in the year ahead.

Smart Content Smart content is another marketing strategy that has been around for a while, but which the online world will likely see an increase in the upcoming year. This type of marketing customizes the content that the visitor to the website sees, based on data collected from their previous visits. There are a number of programs that can be used for this, one of which is AdWords and its remarketing feature.

This technology allows marketers to tailor their approach to each revisiting customer, by showing them products they may be interested in or articles they might want to read. An example of smart content would be the Recommended For You feature on Amazon.com that presents books or products that the visitor may be interested in based on past searches or purchases.

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News source: PRWeb

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Digital Marketing Trends 2013: Internet Income University Shares Some Of The Top Marketing Strategies For The Year Ahead

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