Beauty.com Partners With Mass Relevance to Drive Real-Time Social Engagement for Beauty.com Fashion Week Hub

Mass Relevance, the technology leader in social curation and integration, today announced that Beauty.com, a division of drugstore.com, inc., recently launchedFront Row at Fashion Week(http://www.beauty.com/explore-fashion-week-with-beauty-com/qxc311527) using the Mass Relevance platform.
Through Mass Relevance, Beauty.com offered consumers access to live streaming photos, videos, and social content from Fashion Week in an interactive online destination that integrated real-time, brand-relevant social conversations from Twitter. The experience, which encouraged participation and motivated visitors to join in the conversation during Fashion Week, included a stream of Tweets curated with the hashtag #BcomFrontRow. Consumers were also able to join the conversation via Twitter without leaving the visualization. A photo wall of behind the scenes shots was also curated and re-displayed from Twitter in real-time along with a spotlight highlighting Tweets from Beauty.com and other celebrated personalities, providing a unique view into Fashion week inside of the Beauty.com website.
"This was the first time Beauty.com deployed a real-time hub for all things social surrounding Fashion Week. Being able to turn a live event into an online, social experience for fans and customers was exciting for us," said Shanti DeLand, Social Marketing Strategist for Beauty.com.
Behind the scenes, Mass Relevance's social engagement platform discovers, filters and displays the real-time conversations that drive the social hub experience.
"Through Mass Relevance, Beauty.com was able to integrate the most relevant and compelling social content into a single destination for consumers, and align their brand with buzz around Fashion Week," said Sam Decker, founder and CEO of Mass Relevance. "The social hub went beyond simple streams to create dynamic visualizations that encouraged participation and engagement -- and brought the Beauty.com brand to life in a new way. We're very excited to work with Beauty.com to continue to drive social engagement."
The Mass Relevance platform breaks down the silo between social media and brand advertising to offer a new way to inspire consumers and bring their experiences into the center of the brand. Through Mass Relevance, brands such as Beauty.com can spark and guide consumer conversation by leveraging social media curated from sources such as Twitter, Instagram, Facebook, YouTube, and Google+. Experiences created on the Mass Relevance platform are:

• Safe: Brands can now easily inspire consumers to generate and share relevant word of mouth from multiple mediums within a single, controlled experience that can be displayed across any digital endpoint.
  
  
• Relevant: Real time, social content is updated based on automated rules or hand moderation to create a continuously fresh user-experience.
  
  
• Sharable: Both editorial brand content and user-generated content can be shared socially. Visualizations built into the experience facilitate content generation, enabling people to Tweet, post, or comment through the social platform of choice without leaving branded site.

About Mass Relevance
Based in Austin, Texas, Mass Relevance enables entertainment, media, retail, and manufacturing brands to drive real-time social engagement through social curation and integration. In the past nine months alone, Mass Relevance has delivered more than three billion pieces of social content to multiple digital surfaces (curated from over nine billion pieces flowing through the Mass Relevance platform) to support iconic events like the Super Bowl and Academy Awards, launches such as The Avengers and Madonna MDNA, and television phenoms American Idol, X-Factor, WWE and The Voice. The company serves more than 150 clients including "Big Four" television networks, seven of the top 10 2011 cable networks, as well as top brands like Target, Cisco, Ford, Samsung, New York Giants, Pepsi, Purell and Victoria's Secret.
The company is privately held with venture capital funding. For more information, please visit the company's website at www.massrelevance.com, onFacebook(http://www.facebook.com/massrelevance) and at Twitter(http://twitter.com/#!/massrelevance).
About Beauty.com - The World of Beauty Online Beauty.com, a division of drugstore.com, inc., is a leading online destination for prestige beauty products. The web store provides a highly personalized shopping experience and offers more than 350 brands from widely recognized to niche, hard-to-find products.

Erica Cenci
Brady PR for Mass Relevance
Phone: 402-889-2674
Email: Email Contact

More information you can also find on website: Fashion Industry

Source:
Beauty.com Partners With Mass Relevance to Drive Real-Time Social Engagement for Beauty.com Fashion Week Hub

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Coventry University and Ingram collaborate on innovative textbook program for students

RINGWOOD, UNITED KINGDOM To ensure undergraduates get the best value for their money, first year students at Coventry University will have core textbooks and materials provided as part of their course fees in 2012 and 2013 through an innovative program developed between Coventry University and Ingram Content Group's UK library supply company.

The higher education system is undergoing unprecedented change, and this collaboration with Ingram demonstrates how were adapting to the developments so that the focus remains on whats best for our students, said Philip Vaughan, Assistant Director of Learning and Research at Coventry University. Coventry prides itself on being an innovative university, and initiatives like this are exactly the kind of innovations which places of learning should be embracing as the education landscape evolves and students expectations change.

Coventrys textbook program was developed in response to changes in the UK higher education system for 2012, which has seen undergraduates tuition fees rise. Working with Ingram, the University is providing core textbooks for the first year of students courses at no cost through the new program. Ingram is the supplier of print books.

The University continues to distribute textbooks to approximately 3,400 new undergraduates on campus, with Ingram and Coventry University staff working jointly on distribution.

The initial pilot phase of the project will be reviewed by the University and Ingram in early December, before the two organizations embark on a dedicated program for supplying textbooks to new students in both print and digital formats.

As institutions and their libraries create new business models in response to education reform, were pleased that our full range of content solutions, including our rich textbook offering, will provide students with the resources they need to succeed in school, said Dan Sheehan, Vice President & General Manager, Ingram Content Group library services. We look forward to our work with Coventry and putting the results of the pilot to good use, creating a program that benefits all.

Ingram continues to grow the number of libraries and institutions it works with in the region, supplying the main universities including Warwick University and Birmingham City University, along with the majority of colleges such as Henley College and Birmingham Metropolitan College.

ABOUT COVENTRY UNIVERSITY
Coventry University is a modern, forward-looking university whose roots can be traced back to 1843 to the Coventry College of Design. With a proud tradition as a provider of high quality education and a focus on multidisciplinary applied research, today the University has established an academic presence regionally, nationally and across the world.

Through its links with leading-edge businesses and organizations in a variety of industries, Coventry Universitys 24,000+ students enjoy access to placement opportunities which ensure that their employability prospects are enhanced by the time they graduate. The city centre campus itself is continually developing and evolving, and a recent 100 million-plus investment in a new student centre and Engineering and Computing building is playing a key role in modernising the entire learning experience. For more information visit http://www.coventry.ac.uk

ABOUT INGRAM
Ingram Content Group is a subsidiary of Nashville-based Ingram Industries Inc. The company provides books, music, and media content to over 39,000 retailers, libraries, schools and distribution partners in 195 countries. More than 26,000 publishers use Ingrams fully integrated physical and digital distribution, logistics, and manufacturing solutions to access global consumer demand, and realize the full business potential of book content. Ingrams operating units are Ingram Book Company, Lightning Source Inc., Vital Source Technologies, Inc., Ingram Periodicals Inc., Ingram International Inc., Ingram Library Services Inc., Spring Arbor Distributors Inc., Ingram Publisher Services Inc., Tennessee Book Company LLC, and Coutts Information Services. For more information visit http://www.ingramcontent.com/

Contact Info
Brent Driver
14 Ingram Blvd, La Vergne, TN 37086

Phone: 615.213.5659

Website: http://www.ingramcontent.com

Source:
Coventry University and Ingram collaborate on innovative textbook program for students

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Verimatrix Chosen to Secure Russia's Largest and Most Popular Free Internet Service Ivi.ru

Verimatrix, the specialist in securing and enhancing revenue for multi-network, multi-screen digital TV services around the globe, today announced that Ivi.ru, the largest and most popular free Internet cinema in Russia, has deployed the Verimatrix Video Content Authority (VCAS) for Internet TV to provide security for its over-the-top (OTT) video-on-demand (VoD) service. Ivi.ru boasts one of Russia's largest and most popular VoD catalogs on a wide range of devices, making security of service delivery a critical consideration.
Often referred to as the "Hulu of Russia," more than 97 percent of Ivi.ru's content can be viewed for free, but still requires a robust approach to end-to-end service security. VCAS for Internet TV provides a cost effective, standards centric security architecture for this popular VoD service, which enables authenticated access via the broadest range of consumer electronics devices, including set top boxes (STBs), connected TVs, iPhone operating system (iOS)-based devices (iPhones, iPads, etc.) as well as Android-based devices.
"Ivi.ru is committed to providing our subscribers with access to the widest range of premium content available today in Russia," said Evgeny Rossinsky, chief technical officer, Ivi.ru. "A robust content protection solution is critical in order for us to not only obtain the rights to publish this content from the studios, but also to help guarantee the best possible quality of service (QoS) for our subscribers. After reviewing multiple digital rights management (DRM) solutions, it became clear that VCAS was the only the platform that could meet all of our requirements while also enabling us to expand our services and reach even more subscribers."
VCAS for Internet TV provides an enhanced digital TV security solution for OTT services over networks implementing HTTP Live Streaming (HLS).Featuring multi-format support, VCAS for Internet TV secures OTT services to multiple screens and across multiple network types, including both broadcast (linear) and VoD delivery modes.
"With 53 million users, Russia has become Europe's largest Internet TV audience," said Steve Oetegenn, chief sales and marketing officer, Verimatrix. "This presents service providers like Ivi.ru with a tremendous opportunity to expand their business. Verimatrix is delighted to partner with Ivi.ru, and we look forward helping them fully realize their multi-screen vision, enabling new services for its rapidly expanding subscriber base."
About Verimatrix
Verimatrix specializes in securing and enhancing revenue for multi-network, multi-screen digital TV services around the globe. The award-winning and independently audited Verimatrix Video Content Authority System (VCAS) and ViewRight solutions enable cable, satellite, terrestrial, IPTV and OTT operators to cost-effectively extend their networks and enable new business models. As the established leader in cardless security solutions, the company has leveraged its innovative 3-Dimensional Security approach to provide a harmonized rights platform for premium content delivery to a range of devices over new hybrid network combinations.
Maintaining close relationships with major studios, broadcasters, standards organizations and its unmatched partner ecosystem enables Verimatrix to provide a unique perspective on video business issues beyond content security as operators introduce new services to take advantage of the proliferation of connected devices. Verimatrix is an ISO 9001:2008 certified company. For more information, please visit www.verimatrix.com, our Pay TV Views blog and follow us at @verimatrixinc, Facebook and LinkedIn to join the conversation.

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Verimatrix Chosen to Secure Russia's Largest and Most Popular Free Internet Service Ivi.ru

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Digital Marketing Trends 2013: Internet Income University Shares Some Of The Top Marketing Strategies For The Year Ahead

The world of digital marketing has seen some major changes within the past few years and many are looking forward to the new digital marketing trends 2013 will bring. With new technology coming on the scene and marketers being more open to new ways of marketing their products or businesses, the digital marketing landscape has changed significantly and there are more ways than ever for digital marketing professionals to enhance their marketing efforts.

The digital trends in marketing will include many of the tactics that were successful in the past. However, these tactics may be used in new ways or at least have new ways of thinking attached to them. Here are a few of the digital marketing trends 2013 will bring that marketers will want to incorporate into their marketing efforts or at least be aware of.

Go Mobile The amount of people who bought smart phones last year, compared to the people who bought computers, is very high. Mobile marketing is still a relatively new concept, and while many marketing companies do use mobile marketing to some extent, it hasnt really been a major focus.

Investing in mobile marketing is a very smart move, as mobile technology is not only more widespread nowadays, but it also creates a direct and constant link from the marketer to the consumer. Focusing on building content and websites that are mobile device compatible is one of the best things a digital marketer can do this coming year.

Also, the fact that the market is no where near to being saturated makes any marketer who can employ mobile marketing strategies, and create mobile-friendly content, a sought after business partner.

Content Marketing Content marketing has always been a huge part of digital marketing. However, while in the past the focus has been on creating content that was attractive to search engines, via the right keyword phrases, html tags and keyword density and placement, one of the digital marketing trends 2013 will see will be creating great content that is attractive to the readers, first and foremost.

On page SEO will still come into play; however, there will be a shift in thinking and marketers will realize that creating quality content for their customers and potential customers can actually be a much more valuable marketing technique. Things like social sharing and other factors make creating valuable, sharable content a key factor in successful content marketing in the year ahead.

Smart Content Smart content is another marketing strategy that has been around for a while, but which the online world will likely see an increase in the upcoming year. This type of marketing customizes the content that the visitor to the website sees, based on data collected from their previous visits. There are a number of programs that can be used for this, one of which is AdWords and its remarketing feature.

This technology allows marketers to tailor their approach to each revisiting customer, by showing them products they may be interested in or articles they might want to read. An example of smart content would be the Recommended For You feature on Amazon.com that presents books or products that the visitor may be interested in based on past searches or purchases.

These are just a few of the digital marketing trends 2013 will likely see. For more information on starting and marketing a business, please visit I nternetIncomeUniversity.com.

News source: PRWeb

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Digital Marketing Trends 2013: Internet Income University Shares Some Of The Top Marketing Strategies For The Year Ahead

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