The Link Agency is Writing the Book on Small Business Marketing and Seeks Small Businesses to Contribute

As budgets for small business marketing continue to decline, one advertising agency seeks to offer alternative solutions to help businesses grow.

While the economy is showing modest signs of growth, smaller businesses are slower to recover. Rhode Island based marketing firm, The Link Agency sees this as an opportunity to increase the scope of their services scaled towards smaller businesses and is writing a "do it yourself" marketing book specifically geared for the small business entrepreneur.

The subject for this book is, answers to your top marketing questions," and is due to release 2014. Tracy LeRoux, founder and CEO of The Link Agency, Inc. has asked small business owners to contact her with the questions they wish to have answered.

Only a few years ago businesses had fewer tools to work with and the ones that were available were sometimes not feasible financially. Now the options can be overwhelming, but according to LeRoux, The Link Agency sorts through the tools and figures out what will work best for each client. We might not have all the answers but we go out and find them. We will never know more than our clients, they live their product every day. But we know how to listen to our clients and understand what they want, and can help them. The book aims to do just that."

More information you can also find on website: Small Business Ideas

News source: PRWeb

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The Link Agency is Writing the Book on Small Business Marketing and Seeks Small Businesses to Contribute

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Timothy Hay Supplier Sees Increased Sales Through Amazon

Since listing on Amazon just a few short months ago, Small Pet Select has rapidly gained exposure on the platform with their timothy hay. "The reason for offering our product on Amazon was obviously due to the increased exposure" a company spokesmen said.

One of the main benefits customers see on Amazon is faster shipping times. By utilizing Fulfillment by Amazon Small Pet Select is able to deliver their product as quickly as possible to their customers. So far the results for the company have been very good, with over 30 positive reviews and many customers satisfied with the entire amazon experience.

In addition to offering their product on Amazon, Small Pet Select also lists on Ebay as well as on the Small Pet Select website. The combination of these three channels make up the majority of the companies sales.

About Small Pet Select

Small Pet Select was launched in September 2012 with the sole mission of finding better quality hay and delivering it fresh/direct to small animals such as rabbits, guinea pigs, and chinchillas. Grass hay is a critical component in the diets of these small pets, and they need to eat as much as possible to keep good digestive and dental health. By purchasing a higher quality product, pet owners are finding their pets eat more of the hay and waste less, serving both a nutritional and economic purpose. The company is one of the fastest growing online retailers in the space and the product has received praise from pets and pet owners alike.

News source: WebWire

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Timothy Hay Supplier Sees Increased Sales Through Amazon

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IFC Study Finds Indian Small and Medium Enterprises have Huge Unmet Financing Demand

New Delhi, India - IFC, a member of the World Bank Group, has released a new study that finds financial institutions meet only one-fourth of the financing demand of micro, small and medium enterprises in India, noting that a sizeable part of this unfulfilled opportunity is viable.

The study estimates the overall finance shortfall for micro, small and medium enterprises to be over $ 400 billion. Formal sources are able to channel only $ 140 billion. Banks can address the sectors debt and equity financing requirement of over $ 70 billion, it estimates.

The study , Micro, Small and Medium Enterprise Finance in India: A Research Study on Needs, Gaps and Way Forward, recommends a mix of well-rounded fiscal support, strong policy framework and incentives promoting innovation to significantly expand formal financing to these enterprises. The study is available at http://www1.ifc.org/wps/wcm/connect/region__ext_content/regions/south+asia/publications/msme+report.

Micro, small and medium enterprise sector has the potential to stimulate growth, said S. Muhnot, Chairman and Managing Director, Small Industries and Development Bank of India. With adequate financial resources and specialized skill development, the sector can grow manifold and contribute to the economy.

There are an estimated 30 million micro, small and medium enterprises across industries, employing 69 million people. The sector accounts for 45 percent of industrial output, and has been growing consistently at over 11 percent a year, higher than Indias overall economic growth. Inadequate financing and market linkages constrain growth of these businesses. The study, jointly undertaken by IFC with the government of Japan, outlines potential interventions to address their biggest challenge of accessing finance.

The study provides a framework for the financial sector and policy makers to develop appropriate and innovative products and services that will ensure easier flow of capital to these smaller businesses, said Anil Sinha, IFCs General Manager for Advisory Services in South Asia.

Micro, small and medium enterprises are an essential focus of IFCs work in South Asia. In addition to making investments in private sector projects, IFC works with governments to improve investment climate, builds skills of local entrepreneurs, and promotes access to finance and markets for small businesses.

About IFC
IFC, a member of the World Bank Group, is the largest global development institution focused exclusively on the private sector. We help developing countries achieve sustainable growth by financing investment, mobilizing capital in international financial markets, and providing advisory services to businesses and governments. In FY12, our investments reached an all-time high of more than $20 billion, leveraging the power of the private sector to create jobs, spark innovation, and tackle the worlds most pressing development challenges. For more information, visit www.ifc.org.

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News source: WebWire

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IFC Study Finds Indian Small and Medium Enterprises have Huge Unmet Financing Demand

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Kelsey McBride PR Announces New Public Relations Packages For Small Businesses

Kelsey McBride PR, a Los Angeles based public relations agency, announced today that they are now offering three new affordable public relations packages for small businesses PR Basic, PR Standard, and PR Pro. A la Carte services are also available, which can be purchased individually or added on to a package.

At Kelsey McBride PR clients customize their public relations campaign based on their specific budget and needs, without having to sign up for any contracts or buy unwanted services.

Most public relations firms have high monthly retainers, costing around $2,000 a month, which many small businesses cannot afford in this economy, said Kelsey McBride, President of Kelsey McBride PR. These new affordable packages make PR a possibility for businesses on a budget, said Kelsey McBride.

Kelsey McBride PRs services include press release writing and distribution, media pitching, and social media management.

Exposure in the media increases a companys online presence so potential customers can find their services easily and effectively through search engines like Google, said Kelsey McBride. If potential customers do not know about your business and its products and services, they cannot buy from you. Being featured in a variety of online and offline media is the best way to increase awareness, build credibility, and attract new customers.

Kelsey McBride PR works with small businesses in a wide range of industries including entertainment, professional services, non-profit, financial, food, technology, retail, health, beauty and more.

For more information, visit http://www.kelseymcbridepr.com or contact Kelsey McBride at Kelsey(at)KelseyMcBridePR.com or 866.751.2797.

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Contact Info
Kelsey McBride PR
P.O. Box 1541
Hermosa Beach, CA 90254

Phone: 866.751.2797

Website: http://www.kelseymcbridepr.com

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Kelsey McBride PR Announces New Public Relations Packages For Small Businesses

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Best Business Ideas For 2013: Empowered Ezine Gives Tips on How to Choose the Best

The best business ideas for 2013 are those that enable aspiring entrepreneurs to make a decent income without having to risk too much of their savings as capital. The rule of thumb is that people should only invest money that they can afford to lose. For most people, this does not amount to much, if anything. This is why there are so many people who are looking for low cost business ideas for the year ahead. EmpoweredEzine.com recently reviewed some of these business opportunities in blog post.

Making the jump from conventional employment to becoming a personal business owner can be a scary and risky venture. But many people have decided to take that risk, as staying where they are and having to depend on a company or business that could decide to downsize and cut their jobs at any time is also quite a risk, and one that does not carry the same potential for reward as starting a personal business.

There are a lot of business ideas that are particularly appealing because they can be started off small and can then grow as the business owners confidence and skill and the business profits grows. Starting off small would help to decrease the risk of jumping feet first into a business, only to have that business fold underneath them.

By starting small, a new business owner can work on the new business without completely cutting ties with their 9 to 5 jobs. This way they still have that monthly support to keep them going as the business starts off and things start moving.

However, there are others that suggest that the best way to start a new business is to go all in. They reason that if the person still has the safety net of a conventional job, that they will never take the kind of risks that would make a so-so personal business into a major success. This could be true in some cases, however intense research into the business and the market should be conducted and everything possible should be done to protect the investment and ensure that if things do not pan out, the damages will not be too much to recover from.

The main thing that aspiring entrepreneurs should keep in mind before investing in any of the trending business ideas in 2013, is that there is no perfect investment opportunity. There are certain businesses that are perfect for certain people, however they may not be the best for others. The persons interests, talents, and the amount of time they are willing or able to invest in the business should all be taken into account, as these factors can be just as important as the amount of capital the person has to invest.

Doing enough research, seeking advice from experts in the field, and really weighing the pros and cons of each business opportunity are a must in order to find the best business ideas for each individual. For more information on some of the popular business ideas that are gaining momentum as the year begins, please visit the Empowered Ezine website for a full Top Business Ideas For 2013 Review.

News source: PRWeb

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Best Business Ideas For 2013: Empowered Ezine Gives Tips on How to Choose the Best

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