Beauty.com Partners With Mass Relevance to Drive Real-Time Social Engagement for Beauty.com Fashion Week Hub

Mass Relevance, the technology leader in social curation and integration, today announced that Beauty.com, a division of drugstore.com, inc., recently launchedFront Row at Fashion Week(http://www.beauty.com/explore-fashion-week-with-beauty-com/qxc311527) using the Mass Relevance platform.
Through Mass Relevance, Beauty.com offered consumers access to live streaming photos, videos, and social content from Fashion Week in an interactive online destination that integrated real-time, brand-relevant social conversations from Twitter. The experience, which encouraged participation and motivated visitors to join in the conversation during Fashion Week, included a stream of Tweets curated with the hashtag #BcomFrontRow. Consumers were also able to join the conversation via Twitter without leaving the visualization. A photo wall of behind the scenes shots was also curated and re-displayed from Twitter in real-time along with a spotlight highlighting Tweets from Beauty.com and other celebrated personalities, providing a unique view into Fashion week inside of the Beauty.com website.
"This was the first time Beauty.com deployed a real-time hub for all things social surrounding Fashion Week. Being able to turn a live event into an online, social experience for fans and customers was exciting for us," said Shanti DeLand, Social Marketing Strategist for Beauty.com.
Behind the scenes, Mass Relevance's social engagement platform discovers, filters and displays the real-time conversations that drive the social hub experience.
"Through Mass Relevance, Beauty.com was able to integrate the most relevant and compelling social content into a single destination for consumers, and align their brand with buzz around Fashion Week," said Sam Decker, founder and CEO of Mass Relevance. "The social hub went beyond simple streams to create dynamic visualizations that encouraged participation and engagement -- and brought the Beauty.com brand to life in a new way. We're very excited to work with Beauty.com to continue to drive social engagement."
The Mass Relevance platform breaks down the silo between social media and brand advertising to offer a new way to inspire consumers and bring their experiences into the center of the brand. Through Mass Relevance, brands such as Beauty.com can spark and guide consumer conversation by leveraging social media curated from sources such as Twitter, Instagram, Facebook, YouTube, and Google+. Experiences created on the Mass Relevance platform are:

• Safe: Brands can now easily inspire consumers to generate and share relevant word of mouth from multiple mediums within a single, controlled experience that can be displayed across any digital endpoint.
  
  
• Relevant: Real time, social content is updated based on automated rules or hand moderation to create a continuously fresh user-experience.
  
  
• Sharable: Both editorial brand content and user-generated content can be shared socially. Visualizations built into the experience facilitate content generation, enabling people to Tweet, post, or comment through the social platform of choice without leaving branded site.

About Mass Relevance
Based in Austin, Texas, Mass Relevance enables entertainment, media, retail, and manufacturing brands to drive real-time social engagement through social curation and integration. In the past nine months alone, Mass Relevance has delivered more than three billion pieces of social content to multiple digital surfaces (curated from over nine billion pieces flowing through the Mass Relevance platform) to support iconic events like the Super Bowl and Academy Awards, launches such as The Avengers and Madonna MDNA, and television phenoms American Idol, X-Factor, WWE and The Voice. The company serves more than 150 clients including "Big Four" television networks, seven of the top 10 2011 cable networks, as well as top brands like Target, Cisco, Ford, Samsung, New York Giants, Pepsi, Purell and Victoria's Secret.
The company is privately held with venture capital funding. For more information, please visit the company's website at www.massrelevance.com, onFacebook(http://www.facebook.com/massrelevance) and at Twitter(http://twitter.com/#!/massrelevance).
About Beauty.com - The World of Beauty Online Beauty.com, a division of drugstore.com, inc., is a leading online destination for prestige beauty products. The web store provides a highly personalized shopping experience and offers more than 350 brands from widely recognized to niche, hard-to-find products.

Erica Cenci
Brady PR for Mass Relevance
Phone: 402-889-2674
Email: Email Contact

More information you can also find on website: Fashion Industry

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Beauty.com Partners With Mass Relevance to Drive Real-Time Social Engagement for Beauty.com Fashion Week Hub

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SeaChange to Bring Multi-Screen Excitement to TV Connect in London This Week

Market Proven Multi-screen Software Shortlisted for Two TV Connect Industry Awards

ACTON, Mass. Visitors to SeaChange International (Nasdaq: SEAC) at the TV Connect 2013 conference in London (March 19-21) will encounter the excitement of anytime, any device multi-screen television services. Fronted by the award-winning Nitro subscriber experience on tablets, smartphones and PCs, SeaChanges demonstrations will show how service providers can capture new consumer video platforms for their broadcast and on-demand offerings.

Visitors will enjoy easily searching for movies and programs, sharing and commenting via social media, pausing streams on one device and resuming them on another. SeaChange will also demonstrate how a multi-screen pipeline built on its Adrenalin video platform can optimize subscriber engagement with content promotions and packaging. Also to be shown, SeaChanges Infusion ad targeting capabilities will underscore the opportunity for Europes service providers to pursue new ad revenue streams in the expansion of their branded television offering to IP-connected devices.

Adrenalin and Nitro form the foundation for triple-play provider VOOs VOOmotion multi-screen service, winner of the 2013 Cable Europe Innovation Award. Both products are shortlisted for 2013 TV Connect Industry Awards: Adrenalin in the category of Best Service Delivery Platform; Nitro in the category of Best Multi-screen Solution. Winners will be announced on March 20.

SeaChanges multi-screen demonstrations (Olympia Exhibition Centre stand 237) will feature:

SeaChange Adrenalin, the comprehensive multi-screen video platform that enables video service providers to manage, monetize and deliver a seamless experience to subscribers across devices. Based on an open service-oriented architecture, this platform incorporates applications focused on business management, content management, monitoring, and client publishers;

Adrenalin Business Management Suite and Business Intelligence software, showing how service providers can fully monetize multi-screen services with extensive content promotions and business analytics;

SeaChange Nitro, the multi-screen subscriber experience application that enables video service providers to seamlessly present linear and on-demand content across mobile, PC, tablet and TV screens. Nitro leverages HTML5 to give subscribers intuitive features and functionality to navigate and manage video content on any screen, including catch-up TV, search, recommendations, bookmarking, TV listings and social media. For Nitro multi-screen examples, please go to: www.schange.com/SeaChangeNitroExamples.aspx;

SeaChange Infusion, the advanced advertising platform that represents the transformation of SeaChanges world-leading television ad technology into an enhanced monetization platform that unites television and internet ad operations. Infusion enables targeted, multi-screen ad insertion capabilities for pre-, mid- and post-rolls, overlays, banner ads, click-throughs, and companion ads.

About SeaChange International
Ranked among the top 250 software companies in the world, SeaChange International (NASDAQ: SEAC) enables transformative multi-screen video services through an open, cloud-based, intelligent software platform trusted by cable, IPTV and mobile operators globally. Personalized and fully monetized video experiences anytime on any device, in the home and everywhere, are the product of the Companys superior video platform, advertising and in-home offerings.

SeaChanges hundreds of customers are many of the worlds most powerful media brands including all major cable operators in the Americas and Europe, and the largest telecom companies in the world. Headquartered in Acton, Massachusetts, SeaChange is TL 9000 certified and has product development, support and sales offices around the world. Visit www.schange.com.

News source: WebWire

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SeaChange to Bring Multi-Screen Excitement to TV Connect in London This Week

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Report: Only 50% of UK Top 100 Online Retailers Websites Have Optimized for Mobile vs 100% of US

Skava, the leading provider of multi-touch point retail technology, today announced that as part of a recent study, only half of the top 100 UK retailers have optimized their websites for mobile devices, compared to 100% of Top US retailers. Skava, a pioneering mobile app company since 2002 headquartered in San Francisco has recently opened a European office in London, England to cater for its global client base, as well as to offer its solutions to European Retailers to address this gap in retail solutions.
Today revenue from mobile accounts for over 1% of all online sales in Europe, but this is growing at a compound rate of 43.1%. Research firm Forrester estimates that by 2017, revenue from mobile will account for 6.8% or EUR 19bn in revenue (Forrester Research, Inc., EU Mobile Commerce Forecast, 2012 To 2017, July 2012).
"A number of factors encourage and inhibit the adoption of mobile commerce... consumer trust, the convenience and value proposition of mobile shopping, the ease of payment and the availability of products at the right price," said Martin Gill, Forrester analyst. "European eBusiness executives in many countries have been slow to provide mobile-optimized experiences and these factors -- both supply and demand -- will continue to limit the opportunities (Forrester Research, Inc., EU Mobile Commerce Forecast, 2012 To 2017, July 2012)."
A smartphone user has a distinct set of expectations when browsing on a mobile device compared to how they interact with their desktop or even their tablet. Retailers' websites which have not been optimized for tablet experience a far lower rate of conversion compared to one that has been specifically optimized for the device. Retailers need to be able to respond quickly to the ever shifting digital landscape and influx of new devices by making sure their e-commerce website is not only working properly but optimized for conversion across all devices, which a solution such as the SkavaONE Platform provides.
"Our recent findings show that European retailers have been slower to optimize their mobile websites, despite the demands from their customers and the revenue potential of catering to their needs," said Arish Ali, Skava CEO. "Mobile commerce is in its second wave in the US as retailers continually advance and improve on their mobile websites. Retail executives in the UK have started to realize the importance of providing optimized mobile and tablet experiences for their customers, and that is why Skava has entered the UK market at the right time to support retailers in this quest."
Skava's client list includes over 20% of the Top 30 Internet Retailers who have a combined online revenue of over $20 billion. To learn more about Skava's Retail solutions, visit www.skava.com
About Skava:
Skava is a leading provider of next-generation multi-channel e-Commerce solutions to retailers. The SkavaONE "Omni-Commerce" platform allows retailers to create mobile websites and apps, tablet websites and apps, interactive digital catalogs, in-store kiosk applications, and social commerce offerings from one integrated platform. The SkavaONE platform works along with the retailer's existing e-Commerce platform and helps the retailer extend the online shopping experience to all these other customer "touchpoints" through customized and unique user experiences. Skava is recognized in the industry for providing a flexible and advanced platform which is able to adapt to the most complex e-commerce requirements. Skava's customers include Over 20% of the Top 30 online retailers.

For more press and customer information contact:
Danielle McCormick
Director of Marketing
Skava
(415) 233-5974
Email Contact

Source:
Report: Only 50% of UK Top 100 Online Retailers Websites Have Optimized for Mobile vs 100% of US

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Tecan's OEM partner Dako unveils new platform at global congress

Tecan Group AG / Tecan's OEM partner Dako unveils new platform at global congress . Processed and transmitted by Thomson Reuters ONE. The issuer is solely responsible for the content of this announcement.
The Tecan Group (SIX Swiss Exchange: TECN) announced today that its OEM partner Dako, an Agilent Technologies Company and worldwide provider of cancer diagnostics, unveiled the new advanced staining platform at the 2013 USCAP congress in Baltimore, Maryland, USA. Earlier this week, it was presented to a global gathering of pathologists and lab personnel for the first time.
In May 2011, Tecan signed a major OEM agreement with Dako for the development and supply of an advanced staining platform. Formerly the development program was referred to by Tecan as P16. The solution, Dako Omnis, comprises hardware, software and reagents.
Lars Holmkvist, CEO of Dako said: "The Dako Omnis offers full-automation to satisfy the needs of large-scale laboratories, hospitals and universities. Tecan has been our ideal development partner for this system due to their strong application know-how and experience with end-customer workflows in the IHC and ISH segment. Furthermore, as we progressed through the development, we found that Tecan shared our values of innovation and ownership and that their experience in system integration was key in bringing the Dako OMNIS to market."
Tecan CEO David Martyr commented: "We are delighted to work with Dako, a global leader in the fast growing area of tissue-based cancer diagnostics. The Dako Omnis is really setting a new standard for advanced staining. We expect sales volumes for Tecan from the supply of the Dako Omnis to accelerate from the second half of this year with a substantial contribution to our sales growth from 2014 onwards. Based on our partnership today, we look forward to further intensify our relationship with Dako in the future."
Methods used in the diagnosis of abnormal cells such as those found in cancerous tumors include immunohistochemistry (IHC) and in situ hybridization (ISH). The Dako Omnis automates both IHC and ISH processes, meaning entire patient cases can be processed simultaneously. This allows pathologists to make quicker, more informed diagnoses. Oncologists can in turn prescribe relevant therapy with less anxiety-ridden waiting time for patients.
With continuous loading, batch loading and overnight run options all available, Dako Omnis sets new standards for what customers can expect from an automated platform in terms of flexibility, capacity, efficiency and traceability of slides. The platform provides state-of-the-art software to bring lab control to a new level. Now, key processes such as slide processing and instrument maintenance can be traced to individual operators, greatly increasing quality control.
About Tecan
Tecan (www.tecan.com) is a leading global provider of laboratory instruments and solutions in biopharmaceuticals, forensics and clinical diagnostics. The company specializes in the development, production and distribution of automated workflow solutions for laboratories in the life sciences sector. Its clients include pharmaceutical and biotechnology companies, university research departments, forensic and diagnostic laboratories. As an original equipment manufacturer (OEM), Tecan is also a leader in developing and manufacturing OEM instruments and components that are then distributed by partner companies. Founded in Switzerland in 1980, the company has manufacturing, research and development sites in both Europe and North America and maintains a sales and service network in 52 countries. In 2012, Tecan generated sales of CHF 391 million (USD 416 million; EUR 323 million). Registered shares of Tecan Group are traded on the SIX Swiss Exchange (TECN; ISIN CH0012100191).
Press Release (PDF): http://hugin.info/100384/R/1683394/550922.pdf
This announcement is distributed by Thomson Reuters on behalf of Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and other applicable laws; and
(ii) they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Tecan Group AG via Thomson Reuters ONE
[HUG#1683394]

For further information:
Tecan Group
Martin Braendle
Head of Corporate Communications & Investor Relations
Tel. +41 (0) 44 922 84 30
Fax +41 (0) 44 922 88 89
Email Contact
www.tecan.com

Source:
Tecan's OEM partner Dako unveils new platform at global congress

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PlanetEcosystems and Marin Energy Authority today announced that MCE, the first Community Choice Aggregation (CCA) program in California and electricity supplier of choice to Marin county and Richmond residents, will deploy PlanetEcosystems' P-ECOSYS consumer engagement platform. MCE chose PlanetEcosystems' plug-and-play platform for its orientation around consumer needs, and its emphasis on strengthening relationships with the area's 120,000 households.
"We're excited to offer MCE customers a new energy efficiency tool which will allow them to maximize net savings, reduce carbon footprints, and make their homes more comfortable and healthy in a cost-effective way. The tool developed by PlanetEcosystems is a value-add that customers in our service area can only get from MCE," said Dawn Weisz, executive officer of Marin Energy Authority.
MCE will deploy many components of PlanetEcosystems' consumer engagement platform, including three user-oriented web portals:

• Consumer engagement portal, including utility system optimization tools, rebate, financing and vendor management tools, social engagement and other facilities
• Vendor portal, with professional-level utility system optimization tools, project and other management tools
• Administrator portal, with program analysis, management and reporting tools

In addition, MCE has engaged PlanetEcosystems to provide several program activities, including school-based initiatives that use social and gamification techniques to engage students and their parents; direct messaging initiatives that use utility optimization and normative-comparative techniques to motivate consumer action; and several neighborhood-based energy-advisor initiatives.
"MCE's deployment of our consumer engagement platform, an initiative approved by the California Public Utilities Commission, represents a new era in energy efficiency," said Steve Malloy, co-founder and senior vice president of PlanetEcosystems. "As locally-based and competitive suppliers, CCAs are often more in tune with the needs of utility consumers. With our platform, MCE can uniquely support the breadth and depth of its heightened consumer engagement and value delivery needs."
About PlanetEcosystems
PlanetEcosystems is a consumer engagement and demand reduction service provider, helping utilities and local governments achieve substantial reductions in residential and commercial energy and water demand. PlanetEcosystems understands what it takes to achieve consumer action, deploying proven and proprietary programs to activate the key motivators of consumer action, including unique, patent-pending web tools that optimize consumers' utility economics and integrated media and ground-game engagement campaigns. To learn more, visit www.planetecosystems.com.
About MCE
MCE is a public, not-for-profit electricity provider that gives customers the choice of having 50% to 100% of their electricity supplied from clean, renewable sources such as solar, wind, biopower, and water at competitive rates. By choosing MCE, customers can help reduce greenhouse gas emissions and support new in-state and local renewable energy generation.

Press Contacts
Fran Bosecker
Vantage Communications for PlanetEcosystems
+1 845-536-1416
Email Contact
www.pr-vantage.com

Jamie Tuckey
MCE Communications Director
+1 415-464-6024
Email Contact

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MCE Selects PlanetEcosystems' Consumer Engagement Platform to Support Its Energy Efficiency Programs

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rList.com- Business marketing, simplified.

Attorney, Georgine Podhorzky and marketing executive David Brown have teamed up on an exciting new marketing platform, rList.com. Podhorzsky and Brown are looking for partners with access to capital for a potential partnership.

Catering to businesses nationwide, rList.com will provide small business owners with multi-platform marketing in exchange for a low fixed monthly membership. rList.com is expected to launch in the fall.

When asked how he came up with the concept for the new platform, Brown replied, "Recently, I was in need of a plumber to fix a small leak in my home and after spending several frustrating hours browsing profiles and ads for plumbers, I decided theyre had to be an easier option. In my search for a simpler solution, I stumbled upon AngiesList.com. It seemed like a great deal, real customer testimonials for certified businesses but upon sign up it required my credit card for a membership fee of $24. From that moment, I set out to create a simple, no registration required, FREE platform that could be used by the typical household on a weekly basis. This is how I came about the concept for rList.com, short for Recommended List."

To learn more about this opportunity, contact them directly at: partners(at)rlist.com .

News source: PRWeb

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rList.com- Business marketing, simplified.

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