WPP, the worlds leading communications services group, was tonight named holding company of the year at the Cannes Lions Festival for the third time in as many years after a stellar performance from its agencies.
The win follows the news earlier this week that the Effie Index has ranked WPP as the worlds most effective holding company for the second year in a row.
Cannes Lions is the premier global showcase for excellence in communications. The overall prize is based on the total number of awards won by holding companies agencies.
WPP registered 2067 points (2012: 1554.5), followed by Omnicom with 1552 (2012: 1375.5) and Publicis with 989.5 (2012: 1032). Consumer insight (market research) agencies which form 25% of WPPs business are excluded from Cannes Lions and in terms of qualifying revenues for the festival WPP is smaller than Omnicom.
WPPs Ogilvy & Mather became the first network ever to win more than 100 Lions as, in a repeat of 2012s result, it was named network of the year. WPP companies from more than 40 countries won Lions, across all marketing disciplines. Ogilvy Sao Paulo was named agency of the year.
The Groups agencies were behind many of the stars of the festival. Too numerous to list in full, they included Ogilvy Brasils all-conquering Real Beauty Sketches campaign for Dove, Y&R Dubais Sale work for Harvey Nichols, Grey Londons Hard, Fast And Effective for the British Heart Foundation, Ogilvy Australias Share A Coke, Y&R Macedonias 10 Meters Apart for the Government of Macedonia, Grey New Yorks work for DirecTV, Cokes Sharing Can from Ogilvy France/Singapore, Ogilvy Amsterdams Why Wait Until Its Too Late? for Dela, Ogilvy Frances Outdoor As Utility for IBM, Immortal Fans for Sport Club Recife by Ogilvy Brasil, Kleenex Catches Colds for Kimberly-Clark by Mindshare UK, JWT Chinas press work for Samsonite and AKQAs Nike+ Kinect Training innovation.
Sir Martin Sorrell, CEO of WPP, said: WPP agencies have put in a stunning performance at this years festival, where the quality of work has been hugely impressive across the board. Id like to thank and congratulate everyone who made this result possible. As Cannes Lions and the Effies have recognised, our people are creatively effective, and effectively creative. Were very proud of them all.
John OKeeffe, Worldwide Creative Director of WPP, said: The holding company Cannes Lion for WPP, for the third consecutive year, is of course very gratifying. But the Effie award is every bit as satisfying. What we do, we do not for ourselves, but in the service of our clients brands the world over. To be judged the best in terms of both creativity and effectiveness is a wonderful achievement by our people and a great tribute to their talent.
About WPP
WPP is the worlds largest communications services group with billings of $70.5 billion and revenues of $16.5 billion. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising and media investment management; consumer insight; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing; and specialist communications. The company employs over 165,000 people (including associates) in over 3,000 offices across 110 countries. www.wpp.com.
News source: WebWire
Source:
WPP celebrates Cannes hat-trick
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